Renowned Ndebele artist Esther Mahlangu has once again captured the world's attention with her partnership alongside American singer John Legend and Polish beverage giant, Belvedere. 

Celebrated for her iconic geometric patterns that adorn everything from village huts to international commissions, Mahlangu's collaboration with Belvedere, in support of AIDS and STI awareness through the (RED) campaign, is both remarkable and poignant.

However, amid the celebration, a disheartening omission has caught social media's eye: the absence of Esther Mahlangu's name on the special-edition vodka bottle. 

As the vibrant design, inspired by the campaign's core values, graces the Belvedere bottle, many question why this extraordinary artist's name isn't prominently displayed alongside her art. 

The partnership, while undoubtedly a significant accomplishment, raises concerns about equitable recognition and respect for Mahlangu's cultural contributions.

As the campaign's impact reverberates globally, it's crucial to acknowledge and celebrate not only Esther Mahlangu's extraordinary artistic talents but also her cultural significance. 

It's an opportunity for both Belvedere and the wider public to reflect on the importance of attributing rightful recognition to the artist behind the mesmerising Ndebele patterns.