From paper dolls to Runway collections: Presley Jacobs' journey as a Fashion Designer


By Lindelwa Masuku

Presley Jacobs, founder of P L J Clothing, is a fashion designer who draws inspiration from his family and uses traditional knitwear techniques with modern twists in his designs. 

In this interview, he shares his journey into fashion design, his design process, and his commitment to sustainability in fashion. 

Presley Jacobs, supplied by designer

Jacobs talks about his proudest moments, including collaborating with Leaf Letlhare at South African Fashion Week and showcasing his capsule AW22 collection inspired by motorsports and Grand Prix. He also discusses his future plans for the brand and career. 

Jacobs uses upcycling and fabrics that are not harmful to the environment, while also incorporating patterns that do not create waste, to promote sustainable fashion. 

Through his passion for fashion and commitment to sustainability, Jacobs aims to bring together style-conscious individuals from all corners of the world.

Can you tell us about your background and how you got into fashion design?

I met up with fashion at a very young age as a boy child who loved playing with dolls and for the fact that I come from a family that believes in doing things with their hands, that on its own is a blessing. My grandmother, Mom and aunt used crochet mats using plastic bags and I also fell in love with it. 

What would happen is in my head I would have a clear picture of how and what I want my doll to look like but I couldn't sew to save my life. So as I grew up so was the love for it. 

When I got to grade 5 I started making paper dolls with my friends at school which continued till grade 7, so what we would do is sketch clothes for our dolls, which for me made up for the days I had a doll but couldn't sew clothes for her.

I remember I took my paper doll book and showed it to a few of my teachers. One of them said to me that I should keep that close because it is my portfolio and that I did.

Got to High-school and things changed and a lot of peer pressure and how some of my peers dreams were more realistic than mine. I decided that I'll be doing something different. I went from wanting to be a Fashion designer to a CA to Architect to Interior designing.

There was a serious meaning behind me even choosing these other career paths and it was mainly because I didn't want people to know about my sexuality given that I was bullied a lot in Primary school years. So if I was asked what I am doing after school and I mentioned those that would be taken seriously.

When I got to varsity, the Fashion Design and technology department was the only one that had space and enrolled 2012. 

So in 2015 I enrolled to do my Btech (4th year ), all was well at the beginning of the year. But I ended up not completing it because my laptop and hard drive were stolen, so my theory (thesis) part of my Btech was not not submitted so they advised me to complete it the following year. 

2016 I came to inquire so that I could register but I was blocked, so I had to pay half of the total amount that I owe my school and that was hefty for my pockets so I decided not to continue.

I never looked back since, I graduated 2014 and then I decided to do my 4th year 2015 and that's where i got to explore what my Grandmother, Mom and Aunt taught me which was crocheting I did a collection that was inspired by imperfectionary or what i would say IMPERFECT!ON-ARY and it was a unisex collection.

I started interning for a lecturer of mine under a program that was released by SITA. I did that for a year for experience and knowledge. When the program ended my lecture employed me at his fashion house. He produces underwear for men. I did that for 2 years and later started focusing on growing me. 

Supplied by designer

Can you tell us what inspires your designs and creative process?            

What inspires my designs is comfortability, shapes, silhouettes, layers and fabrics . My design process is;

  • Defining The product (What the client wants) 
  • Brainstorming (Sketches)
  • Exploring (Sampling)
  • Getting the suitable Fabric
  • Fittings
  • Final Product (ready for collection)

Can you share a memorable moment from your journey as a designer so far?

The most memorable moments in my journey as a fashion designer would be when I bought my first industrial sewing machine 2016 and met Leaf Letlhare and collaborated with him in one of his installations at SAFW. Then bought a industrial overlocker, 2022 I collaborated with a friend of mine which was something we planned to do for a long time so we showcased our capsule AW22 collection at SAFW. 

Can you tell us about a project or collection you are particularly proud of?

It'll have to be AW22, last year when we showcased our collection inspired by Motorsports and Grand Prix

Colour meets a F1 grandprix Alpha, Instagram post

How do you stay current with fashion trends and incorporate them into your
work?

I think with me I'll definitely be chasing detailing and silhouettes that I come across to explore and then incorporate in some of my projects

How do you approach sustainability in your designs and production process?

Upcycling, I used to collect jeans and denim that were no longer used to make garments out of them 

Using dead stork and recycling like the collection we did last year AW22 at SA FASHION WEEK. Some of the pieces are made from dead stork and were recycled. Sometimes I use fabrics that are not harmful to the environment. Lately using patterns that don't create waste. 

Can you share your plans for the future of your brand and career as a designer?

At the moment I am still taking baby steps and I am still learning a lot about myself. I am not in a rush. My pace my peace. I am unveiling layers about myself on a daily basis and that for me is  priceless. 

I mean I am not in a competition. I want to inspire all those that will feel like they are not doing enough because they don't get any limelight. 

Given that I am still working alone, I want to grow in space so I can create jobs and have a big and hard working team that will grow globally and as a brand.

Supplied by designer

How do you plan to make an impact and stand out in the industry?

By being myself and not to conform, by cutting the umbilical cord that the gatekeepers have created, making a lot of people think that we are in a competition or are not enough. 

I always tell myself that I have a market out there and that one day my brand will attract the right people with or without big platforms, who will be in line with my vocabulary. 

What advice would you give to aspiring fashion designers?

Don't be ashamed of asking for help in terms of knowledge. Continue learning, refer, create tributaries of networking and knowledge. Allow yourself to make mistakes and note that it is normal you take time off and recuperate. 

There's nothing wrong with being a late bloomer, just acknowledge that you are going with your pace and not of the gatekeepers. 

Supplied by designer

From his childhood experiences playing with dolls to his experience interning for a lecturer and collaborating with Leaf Letlhare, Jacobs has explored and incorporated traditional knitwear techniques with a modern twist into his brand. 

He also values sustainability and uses natural fabrics and upcycling techniques in his designs to minimize the carbon footprint. 

Jacobs' future plans for his brand and career as a designer are taking baby steps, but with his talent, dedication, and creativity, he is sure to continue to make a name for himself in the fashion industry.

Article Tags

Threads of Inspiration

P L J

Presley Jacobs

Fashion designer

Knitwear

Sustainability in fashion

South African Fashion Week

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