Thebe Magugu brings South African heritage to Vogue x Snapchat: Redefining the Body
By Lindelwa Masuku
South African designer Thebe Magugu is making waves in the international fashion scene with his inclusion in the groundbreaking exhibition, Vogue x Snapchat: Redefining the Body.
The exhibition, curated by Edward Enninful OBE, explores how augmented reality can transform the world of physical fashion through innovative digital experiences, available on the popular social media platform, Snapchat.
Magugu's inclusion in the exhibition is a proud moment for South African fashion. The Kimberley-born designer founded his eponymous label in 2017 and has since gained international recognition for his unique, anthropological approach to fashion. His designs are deeply rooted in his South African heritage, blending traditional techniques with contemporary design to create clothing that speaks to a modern, global audience.
Magugu's exhibition at Vogue x Snapchat: Redefining the Body features his new "Mother & Child'' Heritage Dress capsule collection, set to launch in April 2023 with the official international relaunch of his website, www.thebemagugu.com.
The collection is a celebration of South African culture, featuring nine colourful figurative silhouettes inspired by traditional dresses from different regions of South Africa, including the Xhosa Dress, Zulu Dress, Pedi Dress, Vhavenda Dress, Tswana Dress, Tonga Dress, Basotho Dress, Swati Dress, and the newly-minted Ndebele Dress.
Magugu's designs reflect his personal experiences growing up in South Africa and draw on the country's rich history and cultural heritage. The inclusion of his collection in the exhibition is a testament to the growing influence of South African fashion on the global stage.
Visitors to the exhibition can expect to see Magugu's collection come to life through Snapchat's interactive augmented reality lenses. The lenses will allow users to try on the dresses and headpieces from the Heritage Dress capsule collection in the comfort of their own homes, making the fashion experience accessible to a global audience.
The Vogue x Snapchat: Redefining the Body exhibition is a groundbreaking moment in the fashion world, and Thebe Magugu's inclusion is a proud moment for South African fashion.
His unique blend of traditional techniques and contemporary design offers a fresh perspective on fashion, rooted in the rich cultural heritage of South Africa.
This exhibition is a must-see for fashion enthusiasts who want to explore the future of fashion and experience the intersection of fashion and technology.