Baloyi's inspiration to start a sneaker brand in Africa came from his realisation that the continent lacked a brand that authentically tells the African story.

After conceptualising the idea, Baloyi embarked on an intensive process of designing, researching, producing, and doing quality assurance on his products and business. 

He was determined to create a brand that resonated with the African people, and he did just that. His products are made from high-quality materials and are infused with elements that give them a unique and authentic appeal.

Baloyi's dedication and hard work paid off, and Bathu Shoes has become one of the most successful sneaker brands in South Africa. The company has opened 100 stores in Alexandra, Midrand, Thembisa, and Soweto, and has expanded its reach to other parts of the country. 

The brand has become popular among the youth, who appreciate its authenticity, quality, and affordability.

Baloyi's success has not gone unnoticed, and he has received several awards for his entrepreneurial prowess. He recently placed first in the Top Footwear Brand category at the Top 16 Youth-Owned Brand Awards and was named the All Africa Young Business Leader of the Year at the recent All Africa Business Leaders Awards. 

These accolades are a testament to his hard work, innovation, and dedication to his craft.

So what are the secrets to Baloyi's success?

“Humility, passion for people, and sheer determination to always be of service to others. Having an open and teachable spirit keeps me grounded at all times.” He says.

For young people who want to start their businesses, Baloyi has several important lessons to share. Firstly, he advises young entrepreneurs to ‘forget about microwave success’ ; it will take some time. 

Secondly, he stresses the importance of hard work and dedication and being purpose-driven, as success rarely comes without effort. 

Thirdly, he encourages entrepreneurs to forget about social currency, the right people will come on board to support you. 

Finally, remember time is always the answer to everything such as pain, hurt, success, and achievements, always give it time.

Theo Baloyi is a shining example of a successful African entrepreneur who has made a mark in the business world. His Bathu Shoes brand is a testament to his hard work, innovation, and dedication to excellence.

His success story serves as an inspiration to young people across the continent who aspire to start their own businesses and make a difference in their communities.

Next week we give some insight into the success journey of another expert.