As the City of Johannesburg begins the 2022/23 municipal financial year, a re-modelled Johannesburg Tourism Company officially becomes a municipal-owned entity as opposed to a directorate under the Department of Economic Development within the City. 

 

In a statement the city said the company will operate as a destination management organisation to support the tourism industry in Joburg for improved economic impact. 

 

“The Multi-Party Government is prioritising tourism as a key economic driver, with the potential to contribute significantly to the City’s economy and support concerted efforts to turn Johannesburg into “a business friendly city”. 

 

“We are thrilled that the entity’s establishment has finally come to pass. After months of strenuous behind-the-scenes work, which started with appointing a nimble board of directors at the beginning of 2022; the team in the now-former directorate has complied with Council procedures. It has also ensured adherence to all relevant legal, governance as well as core business requirements” added the statement. 

 

The revised iteration is a welcome development for the Joburg Tourism Company as it sets about re-establishing itself and reclaiming Johannesburg’s space as the continent’s foremost business and lifestyle destination, the veritable heartbeat of Africa. 

 

“The Covid-19 pandemic heavily impacted Johannesburg. Our communities and economy have suffered human and economic blows. However, we must seize the opportunity to rebuild and re-focus our economy, ensuring it is more competitive and adapted to the changes the pandemic and technology have brought to the world.We look forward to the great times ahead and welcoming local and international visitors to our beautiful city, the gateway into Africa”.