In the heart of Soweto, a streetwear brand has emerged, capturing the essence of youth culture in South Africa like no other. Thesis Lifestyle, a powerhouse that encompasses retail, events management, clothing, and social outreach, stands firmly by its belief in the power of defining oneself and collaborating with others. 

As we celebrate Youth Month, it is only fitting to honour this brand's dedication to street culture and its undeniable impact on the community.

Thesis Lifestyle's journey is not just about fashion and clothing; it is a reflection of the evolving landscape of South African youth culture. The brand's collaboration with Let's Play Outside (LPO) gave birth to a thought-provoking film, Misunderstood Authentics. 

Initiated through an Instagram DM conversation, this film emerged from the shared desire to tell our own stories and sit at the forefront of authentic conversations within street culture.

Misunderstood Authentics intertwines the narratives of Thesis Lifestyle and Street Fighter Crew, a BMX "STANCE" cycling crew from Sgodi'phola (Mofolo North). Wandile Zondo and Galebowe Mahlatsi, the voices behind Thesis Lifestyle, courageously narrate the building hurdles they have faced.

Their journey embodies the spirit of being misunderstood authentics – pioneers who recognize that their endeavors are not widely known but relentlessly strive to become authorities in their respective fields.

The film delves into the diverse culture fields of clothing and BMX stance culture, bridging the gap between two brands operating at different stages of their journeys. 

It serves as a conversation between Thesis Lifestyle, an established entity, and Street Fighter Crew, a rising force. Together, they explore the intricate tapestry of culture as they see it, unraveling its depths and shedding light on the lesser-known aspects of BMX STANCE culture.

To be a misunderstood authentic is to embody the pioneering spirit, understanding that recognition and stability, both financially and otherwise, are crucial to opening up the culture/industry to wider audiences. 

Thesis Lifestyle's story is a testament to this transformative process. As the brand continues to flourish, it aims to inspire others, both within the street culture community and beyond, to embrace their individuality and push the boundaries of what is possible.

In celebrating Youth Month, we honor Thesis Lifestyle's remarkable journey and its unwavering commitment to street culture. 

From its humble beginnings to becoming a trailblazing force, the brand exemplifies the power of collaboration, self-expression, and defining oneself. 

As we eagerly anticipate the future content series with Let's Play Outside, we can expect even more captivating narratives that delve into the rich tapestry of culture. 

Thesis Lifestyle continues to inspire us all to embrace our authentic selves, celebrate street culture, and shape a vibrant future.