Toyota And Hino Win Platinum As Lexus Bags Gold At 2019 Nada DSI Awards

By Joburg Post

Toyota and Hino South Africa both achieved platinum awards at the 2019 National Automobile Dealers’ Association (NADA) Dealer Satisfaction Index (DSI) Awards while Lexus walked away with gold. Now in its 24th year, the awards measure dealers’ satisfaction with the various automotive brands.

While both Toyota and Hino retained their number one spots from last year, they made history for Toyota South Africa Motors (TSAM) this year as it is the first time that a manufacturer has won Platinum in both Passenger/Light Commercial Vehicle (LCV) as well as commercial categories in the same year.

All the TSAM brands showed improvement in the scoreboard compared to last year. In 2018, Toyota scored 82.7 points and improved by 2.9 this year to attain a total of 85.6. Hino moved from 83.8 points in 2018 to 86.1 this year, improving by 2.3 points. Lexus made the most significant strides, growing from 74.4 points in 2018 to 81 in 2019 – improving by 6.6 points.  

Senior Vice President of Sales and Marketing at TSAM Calvyn Hamman says it is also in the spirit of Toyota, Hino and Lexus to keep improving, and that the brands will continue to keep the customer in mind throughout its endeavours to be the best vehicle brands in South Africa. 

Hamman says: “The TSAM Dealer Advisory Councils as well as all the Toyota, Hino and Lexus management and staff would like to express their gratitude to all the dealers for the vote of confidence in our brands. We also thank all those serving on dealer councils, and field staff who ensure our dealers’ satisfaction index remains healthy.”


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